The CG team are proud to have helped facilitate the biggest collaboration to date for lash experts and TikTok sensation Tatti Lashes.

Image: Khloe Kardashian x Tatti Lashes

Celebrity influencer Khloe Kardashian has joined forces with the lash firm to launch one of its new products.

Working with Tatti Lashes since 2023, CG has been assisting the brand in its growth trajectory and maintaining its position as market leader, including helping achieve its strategic aims for international expansion.

CG's team, led by Jennifer Gallagher and Surayya Munshi, played a crucial role in drafting, advising, and negotiating the arrangements with Khloe Kardashian. The team provided ongoing support to Tatti Lashes, helping the business prepare for the launch of its new range. Additionally, we have been instrumental in managing Tatti Lashes' international supplier and commercial contracts.

By understanding the nuances of influencer marketing arrangements, social media and the beauty and consumer industry, CG has helped Tatti Lashes forge a partnership that aligns seamlessly with its brand and values. The collaboration with Khloe Kardashian is a key milestone in Tatti Lashes' plan to expand into the US market. We ensured that the deal was commercially sound and beneficial for both parties, setting the stage for a successful and ongoing relationship.

"This collaboration is a significant step for Tatti Lashes, and we are proud to support them in achieving their strategic goals," said Jennifer Gallagher, Corporate Partner. "Working with Tatti Lashes and Khloe Kardashian has been an incredible opportunity to reinforce our role as trusted advisors and help our client reach new heights."

The collaboration represents a major achievement in Tatti Lashes' international expansion strategy, highlighting our ability to connect clients with the right resources and advisors to achieve their business goals.

Co-founders Elliot Barton and Charlotte Tiplady along with Ryan Barton, digital director, said: "CG understand the nuances of influencer marketing arrangements, social media and the beauty and consumer industry, CG has helped Tatti Lashes forge a partnership with Khloe Kardashian that aligns seamlessly with our brand and values.

"The support from Jennifer and Surayya during this project has been invaluable in helping to get it executed and brought to market.” The collaboration with Khloe Kardashian is a key milestone in Tatti Lashes' plans to expand into the US market, as the firm continues its rapid rise in the beauty world.